Niche:restaurant

Promotion Region:Kyiv (Ukraine)

Term:March 2022 - April 2025

We launched a targeted advertising campaign on Facebook and Instagram to promote a restaurant in Ukraine. The primary objective was to increase brand awareness and drive profile visits, ensuring maximum audience engagement.

● Expand brand reach and attract new customers.● Drive traffic to the restaurant's Instagram profile.● Test different audience segments for optimal ad performance.

🔺Highly competitive restaurant industry in Kyiv.
🔺Identifying the most responsive audience for fast food promotions.
🔺Optimizing ad creatives for engagement and conversions.

✅ Conducted an audit of existing advertising efforts, analyzed competitors, and researched the restaurant market in Kyiv.✅ Developed a strategic advertising plan with compelling promotional offers.✅ Created audience segments for testing based on interests and behaviors.✅ Launched ad campaigns with objectives: "Reach" and "Instagram Profile Visits."✅ Developed and tested over 25 ad creatives.✅ Promoted top Instagram posts and created custom ads for discounts and special promotions.

Budget: $8,000
Average Cost per Profile Visit: $0.07
CTR: 2.39%
Total Reach: 1,000,000

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