Niche:English language courses

Promotion Region:Canada

Term:January 2022 – February 2025

Over the course of our campaign, we launched targeted advertising on Facebook and Instagram to promote English language courses in Canada. The goal was to attract prospective students and drive engagement through direct messages and Instagram profile visits.

● Increase the number of inquiries for English courses.● Generate high-quality leads at an optimal cost.● Identify the most effective audience segments.

🔺High competition in the language learning market.
🔺Finding the right audience willing to invest in language courses.
🔺Optimizing ad creatives for better engagement and conversion.

✅ Conducted competitor analysis and market research on language learning in Canada.
✅ Developed a strategic advertising plan with well-defined offers.
✅ Created a Business Manager, set up an ad account, and built test audiences based on interests and behaviors.
✅ Launched campaigns with objectives: "Instagram Profile Visits" and "Direct Messages." The latter performed significantly better.
✅ Delivered weekly performance reports for optimization.

Budget: $850
Leads: 183 direct messages (CPL: $4.62)
CTR: 2.45%
Reach: 16,000

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