Niche:permanent make-up salon

Promotion Region:Paris (France)

Term:February 2022 - March 2025

We launched a targeted advertising campaign on Facebook and Instagram to promote a permanent makeup (PMU) salon in Paris. The main objective was to generate high-quality leads at an optimal cost while increasing brand awareness and engagement. Given the competitive nature of the beauty industry in France, the campaign required a refined approach with strategic audience segmentation and compelling creatives.

● Expand brand visibility and attract new clients.● Drive traffic to the salon's Instagram profile.● Generate a consistent flow of leads at a cost-effective price.

🔺High competition in the Parisian beauty industry.
🔺Identifying and targeting the most responsive audience segments.
🔺Optimizing lead generation while maintaining a strong return on ad spend.

✅ Conducted an audit of existing advertising efforts, analyzed competitors, and researched the beauty market in France.
✅ Developed a comprehensive advertising strategy with clearly defined promotional offers.
✅ Created audience segments based on interests and behaviors for testing.
✅ Launched ad campaigns with the objectives: "Lead Generation," "Reach," "Instagram Profile Visits," and "Direct Messages." The latter delivered the best results.
✅ Designed and tested over 20 ad creatives to optimize engagement and conversions.
✅ Provided weekly performance reports to monitor and refine the campaign.

Budget: €1,400
Cost per Lead: €4.33 (for a portion of the leads; overall performance was optimized across different objectives)
Average Cost per Instagram Profile Visit: €0.54
Total Reach: 92,000

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