Niche: Beauty Services

Promotion Region:Norway

Term:February 2022 – March 2025

We executed a targeted Meta Ads campaign for a beauty service provider in Norway, focusing on boosting brand awareness and customer engagement. The primary objective was to enhance visibility, attract new clients, and optimize ad performance using a strategic mix of audience segmentation and ad placements.

● Increase brand awareness and establish a strong online presence.● Drive high-quality traffic to the business’s Instagram profile.● Optimize the advertising budget to achieve cost-efficient customer engagement.

🔺High competition in the beauty industry in Norway.
🔺No access to direct message tracking in Norwegian Meta Ads accounts.
🔺Need to determine the most effective advertising objective among Instagram profile visits, direct messages, and reach.

✅ Conducted a detailed analysis of competitor ads and the Norwegian beauty market.✅ Developed a custom advertising strategy with tailored promotional offers.✅ Created targeted audiences based on demographics, interests, and Meta’s Advantage+ machine learning system.✅ Tested multiple ad objectives: "Instagram Profile Visits," "Direct Messages," and "Reach," with the latter delivering the best performance.✅ Provided ongoing campaign monitoring, weekly performance reports, and ad creative optimization.

Budget: $370
Average Cost per Profile Visit: $0.63
Reach: 47,000
CPM: $2.90 per 1,000 impressions (based on an exchange rate of $1 = 11 NOK at the time of the campaign)

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