Niche:Beauty salon

Promotion Region:Ukraine

Term:February 2022 – March 2025

We executed a highly targeted advertising campaign on Facebook and Instagram for a beauty salon in Ukraine. The primary goal was to generate a high volume of inquiries while maintaining a cost per lead of approximately $3.

● Expand brand awareness and attract new clients.● Drive traffic to the salon’s Instagram profile.● Generate a consistent flow of direct inquiries at a low cost.

🔺High competition in the beauty services market.🔺Identifying the most effective audience segments for beauty treatments.🔺Crafting ad creatives that would resonate with the target audience.

✅ Conducted competitor analysis and researched the beauty industry in Ukraine.
✅ Developed a marketing strategy with clearly defined promotional offers.
✅ Created a business manager account, ad account, and segmented audiences for A/B testing.
✅ Launched campaigns with objectives: "Instagram Profile Visits" and "Direct Messages." The latter delivered superior results.
✅ Designed and tested over 30 ad creatives to ensure maximum engagement.
✅ Provided weekly performance reports for ongoing optimization.

Budget: $2,750
Cost per Inquiry: $1.13 (2,132 direct messages)
Total Reach: 112,000

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