Niche:Medical clinic

Promotion Region:Kryvyi Rih (Ukraine)

Term:February 2022 – March 2025

We launched a targeted Meta Ads campaign for a medical clinic in Kryvyi Rih, Ukraine. The campaign aimed to increase brand awareness, attract local patients, and optimize advertising spend through carefully designed creatives and strategic audience targeting.

● Build brand awareness and trust within the local medical services market.● Drive high-quality traffic to the clinic's Instagram profile.● Promote active campaigns and encourage potential clients to reach out via Direct Messages.

🔺Highly competitive local healthcare market.🔺Limited monthly advertising budget of $100.🔺Need to show first results quickly and demonstrate the value of digital ads for the clinic.

✅ Conducted competitor research and analyzed the medical service market in Kryvyi Rih.✅ Developed a custom Instagram content strategy and offered optimization tips for the profile.✅ Created a Meta Business Manager and Ad Account, and built custom test audiences based on interests and behaviors.✅ Launched campaigns using two objectives: "Instagram Profile Visits" and "Messages". The former showed better performance.✅ Promoted active offers through stories and feed creatives, while also preparing visuals for upcoming seasonal discounts.

Budget: $300
Instagram Profile Visits: 1,700
Average Cost per Profile Visit: $0.18
Reach: 94,000

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