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About the Project:
Niche: SaaS company
Promotion Region:Word Wide
Term:November – December 2024
We helped a SaaS company maximize sales during Black Friday, managing a $170k monthly ad budget. Using data-driven optimization, multi-channel strategies, and precise scaling, we achieved:
⬆️ ROAS growth from 250% to 430%.⬆️ 30% increase in Sales and ROAS compared to last year.
This case shows our expertise in scaling large budgets efficiently and delivering measurable results for SaaS businesses.
The results of the Google Ads launch in November 2024:
Client Objectives:
● Achieve significant ROAS growth.● Increase sales compared to the previous year.● Efficiently scale their large ad budget across multiple channels.
Challenges:
● Budget Scaling: Effectively managing a high-budget campaign while maintaining efficiency.● Multi-Channel Optimization: Ensuring performance consistency across various platforms.● Black Friday Competition: Standing out in a highly competitive period.
Solutions:
● Data-Driven Optimization:Used historical campaign data to identify high-performing channels and strategies.
● Multi-Channel Strategy:Implemented campaigns across key platforms, including Google Ads, Facebook, and LinkedIn, for maximum reach.
● Precision Scaling:Monitored performance daily to allocate budget dynamically toward the best-performing channels and ad sets.
Results:
● ROAS Growth:Increased from 250% to 430% during the campaign.● Sales Boost:Achieved a 30% increase in sales and ROAS compared to Black Friday of the previous year.
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