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About the Project:
Niche:online courses
Promotion Region:USA
Term:November – December 2024
The client needed a fast, high-ROAS YouTube ad campaign for Black Friday.
Despite limited time and tracking issues, we optimized their campaigns by testing video, Demand Gen, display, and Performance Max campaigns. Integrating Merchant Center was key, and Performance Max delivered exceptional results.
Client Objectives:
● Launch the campaign quickly in time for Black Friday● Achieve a high ROAS despite limited time for testing● Reach their existing audience and attract new customers through YouTube advertising
Challenges:
🔺Tight timeline:We had less than a month to launch and optimize the ad account, which had been inactive prior to this project.🔺Tracking issues:These posed difficulties in analyzing performance data accurately.🔺Merchant Center integration:Implementing and configuring new tools such as Merchant Center was necessary to boost product visibility.
Solutions:
✅ Analysis & Strategy:
Conducted a rapid analysis of the market and competitors.
Developed multiple strategies with a focus on YouTube campaigns.
✅ Ad Format Testing:
Launched various campaign types:
Video (YouTube Ads): To engage the subscriber base and find lookalike audiences.
Demand Gen: To stimulate additional demand.
Performance Max: To maximize results across multiple channels.
✅ Merchant Center Setup:
Created and configured Merchant Center.
Enhanced product visibility and leveraged advanced Google Ads features.
✅ Optimization:
Continuously analyzed performance metrics.
Made adjustments to creatives, budgets, and targeting to optimize performance.
Results:
ROAS:Initial ROAS after the testing period: 486%.Peak ROAS on Black Friday: 1435%.Average ROAS throughout the campaign: 378%.
Execution Time:Successful implementation and optimization within the minimal preparation time.
Key Takeaway:This campaign delivered record-breaking results for the client, showcasing our ability to perform under pressure and achieve outstanding outcomes.
The results of the Google Ads launch on Black Friday 2024:
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