Niche:An international company that provides auditing services to large businesses in Ukraine.

Promotion Region:Ukraine

Term:July 2024 – January 2025????

An international company that provides auditing services to large businesses in Ukraine. The main goal of the advertising campaign was to receive applications from real clients through online channels. Due to the specifics of the B2B niche, the work was focused on attracting quality traffic that can convert into calls or emails.

● To obtain quality leads from online channels that meet the client's needs.● To increase traffic relevant to audit services.● To make efficient use of a limited advertising budget.

● Small budget: In a segment where attracting one quality lead requires significant investment, a limited budget required precise planning.● Narrow audience: The company's niche involved working exclusively with large businesses, which narrowed the number of potential customers.● Long decision-making cycle: Decisions about cooperation in the B2B niche take time, so it was difficult to generate conversions quickly.

● Focus on micro-conversions: Due to the small number of leads, the system was "trained" on basic conversions (page visits, views of certain materials, etc.), which allowed us to improve the quality of traffic.● Budget optimization: We focused all resources on one key service - auditing, disabling secondary campaigns.● Data analysis: We conducted a detailed traffic analysis, identified competitive keywords, and built an effective structure of advertising campaigns.● Adaptation to B2B specifics: Campaigns focused on calls and emails, which corresponded to the behavioral characteristics of the target audience.● Regular monitoring: We conducted constant analysis and correction of campaigns to increase efficiency even with a minimum budget.

Campaign performance statistics for the whole time

Budget: UAH 36,276Conversions: 408Cost per click: $16.68Clicks: 2174
From July 25 to January 25, 17 applications were received that met the client's high criteria.After focusing on micro-conversions, the system began to attract high-quality traffic, which was subsequently converted into phone calls and emails.The campaign demonstrated stable results in a narrow audience and limited budget.

Сonversion statistics for the entire time of operation

This case study shows how in a complex B2B niche, results can be achieved thanks to a rational approach and creative solutions. Working with microconversions allowed us not only to train the system to attract high-quality traffic, but also to ensure a constant flow of applications that meet the client's needs. The campaign became an example of how in difficult conditions we achieve results by optimizing resources and focusing on key priorities.

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