Niche:Business-Class Residential Complex

Promotion Region:Kyiv (Ukraine) 

Term:January 2024 - November 2024

This campaign focused on lead generation for a business-class residential complex located in the Kyiv region of Ukraine. Despite a relatively modest monthly budget, we implemented a multi-channel strategy leveraging website conversions (Submit Application), Meta lead forms (Facebook/Instagram), and direct phone calls. Operating in a turbulent real estate market under wartime conditions, the campaign achieved outstanding results with an ultra-low cost per lead.

• Generate qualified leads for premium property sales in Kyiv.
• Use multiple lead sources: website forms, Meta lead forms, and direct calls.
• Maintain a low CPL while ensuring lead quality and geographic relevance.

🔺Limited Monthly Budget: $1,500–$2,000.
🔺Geographic Restriction: The campaign targeted only the Kyiv region, narrowing the potential audience.
🔺Competitive Market: Business-class real estate comes with high customer expectations and longer sales cycles.
🔺Wartime Conditions: Ukraine was (and remains) under active military conflict, significantly impacting buyer sentiment and economic stability.
🔺Market Instability: The real estate market was far from its peak, with lower demand and high uncertainty.
🔺Power Outages: During summer months, regional blackouts disrupted online activity and limited user responsiveness.

✅ Hyper-Targeted Lead CaptureSet up Meta campaigns focused specifically on the Kyiv region. Leads were captured via on-site applications, native lead forms, and direct call actions — allowing users to respond through their preferred method.✅ Resilient Funnel StrategyCreated parallel lead-generation funnels to maintain performance despite external disruptions. Used lead forms for quick conversions and retargeting to warm up hesitant audiences.✅ Wartime-Aware MessagingPositioned the property as a secure, long-term investment. Communicated with empathy and stability — focusing on comfort, location, and future value during uncertain times.✅ Continuous OptimizationRan weekly A/B tests on creatives and targeting. Monitored blackout-prone times to optimize ad scheduling and budget allocation.✅ Tracking Across ChannelsImplemented attribution tracking to identify which channels drove the most effective results — allowing flexible reallocation of budget month to month.

• Monthly Budget: $1,500–$2,000
• Cost per Lead: under $3
• Lead Sources: Meta Lead Forms, Website Applications, Direct Calls
• Target Area: Kyiv region only
• Client Feedback: Extremely satisfied with both volume and quality of leads. The client appreciated the campaign’s adaptability and efficiency despite challenging conditions.

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