Niche:production and sale of hydraulics

Promotion Region:North America

Term:October 2024 - June 2025

This business is a European leader in hydraulic cylinder manufacturing with a growing presence in North America, approached us to enhance their social media presence to better connect with the U.S. audience. The goal was to develop a consistent, professional, and engaging online presence through regular, high-quality content on Instagram and Facebook that would support brand awareness, educate the audience, and drive traffic to their website.

● Grow a loyal following in the U.S. market and strengthen brand recognition.● Build a consistent visual identity that reflects the professionalism of the brand.● Share updates on new products, innovations, and industry news to stay relevant.● Increase traffic to the website through well-structured posts with embedded links.● Publish entertaining and educational content to keep followers engaged and informed.

● The existing content lacked visual cohesion and didn’t align with the expectations of the American market.● There was no clear content strategy in place, resulting in irregular posting and limited engagement.● Technical products were being presented in a dry, non-engaging format.● Website traffic from social platforms was low due to the absence of compelling calls to action.

● Visual Identity Development: We created a consistent visual style tailored to the American market, including branded post covers, story highlights, and templates for recurring formats.● Content Strategy & Calendar: We introduced a structured content plan focusing on a mix of promotional, educational, and entertaining posts to increase relevance and consistency.● Industry-Focused Content: We launched a regular series featuring global news from the hydraulic industry to position the brand as an expert and trend-aware player.● Engaging & Clickable Texts: Every post included carefully written copy with clear value, engaging hooks, and direct links to the website to drive traffic.● Product Promotion with Added Value: We published product-related posts with context — real-world use cases, benefits in severe conditions, and fun facts — to make technical content more relatable.

The update of the profile’s visual style allowed the creation of a unified, modern, and professional image. A unified color scheme, the use of branded elements (logo, watermark), and professional photos significantly enhanced brand recognition.

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