Niche:installation of solar panels

Promotion Region:Kyiv (Ukraine)

Term:January 2025 - now

Our client is a company operating in solar panels installation, approached us with the task of transforming their social media page into a professional and engaging platform. The main focus was to build a unique, recognizable visual style and improve the overall aesthetics of the profile. The client wanted their page to reflect the brand’s values, appeal to their target audience, and stand out among competitors.

● Develop a cohesive and recognizable visual identity.● Create a more attractive Instagram page that encourages users to follow.● Ensure content looks professional and reflects the brand’s positioning.● Build a foundation for future growth and lead generation through social media.

● The existing page lacked visual consistency and didn’t reflect the brand’s professionalism.● Posts were designed in different styles, creating a fragmented look.● The profile did not capture attention at first glance, which reduced the chance of converting visitors into followers.● There was no system in place for templates, colors, or typography.

● Visual Identity Development: We designed a clear, consistent visual system — including branded templates, a color palette, fonts, and style guides — ensuring every post contributed to the overall look and feel of the page.● Profile Optimization: We restructured story highlights, updated the bio, and created a visually appealing feed layout that tells the brand’s story at first sight.● Content Design Approach: We focused on high-quality, aesthetic visuals that not only promoted the products/services but also conveyed the brand’s mood and values.● Consistency: We established a posting flow with unified design rules, making the page look professional and recognizable.

The update of the profile’s visual style allowed the creation of a unified, modern, and professional image. A unified color scheme, the use of branded elements (logo, watermark), and professional photos significantly enhanced brand recognition.

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