Elevating the Online Presence of a Luxury Grill & Metal Décor Business

+52.5%

Facebook reach

+7600%

3-second views

+2100%

Instagram reactions

About the Project:

Niche:Luxury Grill & Metal Décor

Promotion Region:Kyiv (Ukraine) 

Term:October 2024 - now

A Kyiv-based business specializing in luxury grills, high-end grilling accessories, and custom metal décor needed to enhance its social media presence. With quick delivery in Kyiv and a showroom in Lviv, the brand sought to reach a broader audience and drive engagement. Our team took on the challenge of refining their digital strategy and creating high-quality, engaging content.

Client Objectives:

Challenges:

● Establish a strong and appealing visual identity to reflect the premium nature of the products.● Improve audience engagement and brand awareness through high-quality content.● Educate customers on product usage and maintenance to enhance their experience.● Leverage seasonal promotions to drive sales and attract new customers.

● The brand needed a refined, premium visual style that resonated with a high-end audience.● Content was not fully optimized for engagement and conversions.● There was a need for strategic, value-driven content beyond just product promotion.

Solutions:

● High-Quality Visuals: Developed a sleek, premium aesthetic for the brand’s social media, incorporating professional images and AI-generated content.● Audience & Competitor Analysis: Conducted thorough research to understand the target audience’s preferences and identify market gaps.● Strategic Content Planning: Created valuable posts, including maintenance tips for the grill, common grilling mistakes, and seasonal promotions.● Engagement-Driven Content: Designed interactive posts and storytelling-based visuals to captivate the audience.● Promotional Strategies: Implemented holiday discount posts and limited-time offers to boost conversions.

Highlights (Saved stories)

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Results:

Facebook:
Reach increased by 52.5%
3-second video views surged by 7600%, indicating strong initial engagement
Interactions grew by 54.4%

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Instagram:Reach skyrocketed by 1900%
Engagement increased by 2100%, showing highly effective content strategies

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