Niche:medical center

Promotion Region:Kyiv (Ukraine) 

Term:November 2024 - February 2025

Medical center specializing in the treatment and rehabilitation of patients with musculoskeletal disorders, cardiovascular, respiratory, nervous, and endocrine system diseases, as well as post-traumatic exacerbations.

● Enhance brand recognition on social media and build a positive brand image.● Improve organic metrics (reach, engagement, direct inquiries) without significant advertising budgets.● Deliver high-quality content that highlights the center’s expertise and reliability through well-developed scripts for videos and posts.

● Irregular Posting: The profile was not updated regularly, resulting in minimal audience engagement.● Lack of New Ideas and Scripts: There was a shortage of fresh ideas and clearly defined scripts for creating high-quality, trending content, which hindered the effective communication of the center’s expertise and the value of its services.

● Audience and Competitor Analysis: We identified the key needs of the target audience, the strengths of the company, and determined the most effective content formats (e.g., Reels, Stories).● Development of a Content Plan: We created a detailed publication plan outlining themes, scheduling, and key messages that align with positioning.● Regular Posting and Engagement: We implemented scheduled posts showcasing successful cases, promotions, and tips that effectively engage the audience.
Monitoring and Optimization: We continuously analyzed key metrics (reach, engagement, direct inquiries) and adjusted the content plan and posting schedule accordingly.

Facebook results:

Facebook views chart

Organic Reach: 6,970 (+97% increase since the beginning of our collaboration)
3-Second Video Views: 23,400 (+2,300% growth)
Interactions: 5,200 (+47.2% increase)
Why It Matters:
Organic reach nearly doubled, indicating that our content started reaching more people without paid promotion.
The massive growth in video views proves the content is capturing attention and being watched at scale.
A 47% increase in interactions (likes, comments, shares) reflects stronger audience interest and engagement with the brand.

Facebook reach chart

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