Transforming the Online Presence of a Window Manufacturing and Installation Business in Kyiv

+98%

Facebook reach

+424%

site link clicks

+708%

Instagram reactions

About the Project:

Niche:Window Installation 

Promotion Region:Kyiv (Ukraine) 

Term:July 2024 - now

A Kyiv-based business specializing in luxury grills, high-end grilling accessories, and custom metal décor needed to enhance its social media presence. With quick delivery in Kyiv and a showroom in Lviv, the brand sought to reach a broader audience and drive engagement. Our team took on the challenge of refining their digital strategy and creating high-quality, engaging content.

Client Objectives:

Challenges:

● Ensure a steady growth in followers while attracting potential customers.● Develop a recognizable and unique visual identity that differentiates from competitors.● Maintain relevance in the market by responding to trends and consumer needs.● Regularly update the account with successful projects, promotional offers, and valuable content.● Increase engagement and conversions through strategic content planning and execution.

● The audience was not engaging with the content, resulting in low interactions and reach.● Lack of strategic content planning led to irregular posting and ineffective messaging.● Sales-driven content was not structured effectively, leading to minimal conversions.

Solutions:

● Visual Identity Enhancement: We developed a cohesive and attractive visual style that aligned with the brand, including designing highlight covers and templates.● Content Strategy & Planning: We curated engaging post and video topics tailored to the target audience’s interests, ensuring content that resonates and sparks interaction.● Engagement-Boosting Content: We implemented compelling hooks at the start of videos to capture attention, leading to increased watch time and interaction.● Sales & Promotional Content: We introduced structured sales posts, promotional offers, and call-to-action strategies to drive conversions.● Platform Optimization: We improved profile elements, including optimized bio descriptions and strategic use of links for increased website traffic.

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Results:

Facebook:Reach increased by 98.5%
Engagement grew by 160%
3-second video views surged by 3670%, indicating the effectiveness of our hooks

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Instagram:Reach improved by 219%
Engagement increased by 708%, demonstrating the impact of engaging content
Clicks on the profile link grew by 424%, proving better audience interest and conversion potential

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