Niche:Custom-made curtains

Promotion Region:Kyiv (Ukraine) 

Term:October 2024 - now

Company that offers custom-made curtains, roller blinds, Roman blinds, and venetian blinds. Its services cover the entire cycle—from design development to sewing and installation of finished products. The primary target audience is residents of Kyiv and the surrounding region.

● Attract new customers and tap into additional audience segments.● Enhance brand recognition on social media and build a positive brand image.● Establish long-term relationships with existing and potential clients.● Improve organic metrics (reach, engagement, direct inquiries) without significant advertising budgets.

● Lack of a Unified Visual Concept
Posts had different styles and color schemes, failing to form a cohesive brand image.
Text elements were arranged chaotically, complicating content comprehension.
● Low Organic Metrics
Organic reach was only 1,200 users.
Engagement (likes, comments, saves) did not exceed 150 actions.
Direct inquiries were sporadic and did not convert into real orders.
● Irregular Posting
There was no clear content plan or consistency in publications.

● Audience and Competitor Analysis:Identified the key needs, strengths of the company, and the most effective content formats (Reels, Stories).● Development of a Content Plan and Visual Style:Created a unified color scheme, corporate font, and organized texts and headings.● Regular Posting and Engagement:Implemented scheduled publications showcasing completed projects, promotions, and tips; interactive Stories were used to stimulate activity.● Profile Update:Utilized professional photos, logos/watermarks, and emphasized the quality of materials and real interiors.● Monitoring and Optimization:Continuously analyzed key metrics (reach, engagement, direct inquiries) and adjusted the content and posting schedule accordingly.

The update of the profile’s visual style allowed the creation of a unified, modern, and professional image. A unified color scheme, the use of branded elements (logo, watermark), and professional photos significantly enhanced brand recognition.

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