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The results of the Google Ads launch in January 2025 (third month of cooperation)
About the Project:
Niche:Prep Center у Каліфорнії
Promotion Region:USA
Term:November 2024 – January 2025
Prep Center in California, serving clients across the US. The primary goal was to increase the number of leads without increasing the cost of conversion. A key requirement was to scale advertising campaigns while maintaining the efficiency and profitability of the advertising budget.
Client goals:● Increase conversions● Keep current conversion cost
Challenges
1. High competition in the market. Prep Center’s services are in demand in the US, but the market is oversaturated, which makes it difficult to attract leads at a stable price.
2. Limiting the cost of conversion. The task of increasing the number of leads without increasing the cost of conversion required fine-tuning campaigns and selecting effective audiences.
3. Variety of client requests. Prep Center can work from small businesses to large companies, which required a flexible approach.
Results
Budget: $3,646.78
Leads: 169
Price per lead: $21.58
Conclusion:
Overall, we were able to not only increase the number of conversions and reduce their cost, but also ensure effective audience segmentation, optimizing advertising campaigns for different business lines and geographies.
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