Niche:FBA Prep Center in USA 

Promotion Region:USA

Term:November 2024 – January 2025

FBA Prep Center, serving clients across the USA. The primary goal was to increase the number of leads without increasing the cost of conversion. A key requirement was to scale advertising campaigns while maintaining the efficiency and profitability of the advertising budget.

Client goals:● Increase conversions● Keep current conversion cost

1. High competition in the market. Prep Center’s services are in demand in the US, but the market is oversaturated, which makes it difficult to attract leads at a stable price.
2. Limiting the cost of conversion. The task of increasing the number of leads without increasing the cost of conversion required fine-tuning campaigns and selecting effective audiences.
3. Variety of client requests. Prep Center can work from small businesses to large companies, which required a flexible approach.

Budget: $3,646.78
Leads: 169
Price per lead: $21.58

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