Niche:finance advisors

Promotion Region:Ireland

Term:April - November 2020

This LinkedIn campaign aimed to generate leads for Financial Consultations in Ireland with a Cost Per Lead (CPL) of €50 or less. The offer was specifically targeted at employees from a predefined list of banks and public sector workers. While these narrow targeting requirements posed significant challenges, the campaign's success was driven by well-crafted communication strategies tailored to the audience.

● Increase the number of calls and leads from the website.● Raise the overall advertising budget without significantly decreasing the cost per lead.● Track the queries and campaigns that drive revenue.

● Small Audience Size: The target audience, limited to employees of specific banks and public sector organizations, restricted the scale of the campaign.● Complex Targeting: Reaching the precise audience required careful targeting to avoid wasted ad spend.● Proper communication strategy: each target audience has to be communicated with a special deal. 

● Refined Audience Targeting:   Leveraged LinkedIn's targeting capabilities to focus on professionals working in the specified banks and public sector roles.   Narrowed down the audience based on job titles, industries, and company lists.● Tailored Communication Strategies:   Developed messaging that directly addressed the unique needs and challenges faced by the target audience.   Highlighted the benefits of financial consultations, emphasizing trust and expertise to resonate with the audience.● Ongoing Optimization:   Continuously monitored campaign performance to ensure precise targeting.   Adjusted budget allocation to prioritize the most engaged segments of the audience.

Achieved a CPL of €49, staying within the client’s target budget.
Delivered a 7% conversion rate from engagement to leads.
Maintained consistent lead quality despite a highly specific audience.

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