Niche: Hotel

Promotion Region:Bukovel (Ukraine)

Term:July 2021 - January 2024

We launched a targeted advertising campaign on Facebook and Instagram to promote a hotel in Bukovel, Ukraine. The goal was to generate direct inquiries from potential guests at an optimal cost while increasing brand awareness. Given the highly competitive hospitality market in the region, the campaign required a strategic approach with well-defined audience segmentation and compelling ad creatives.

● Increase brand awareness and attract new guests.● Drive traffic to the hotel's Instagram profile.● Generate a steady flow of direct inquiries while maintaining a cost per inquiry below $5.

🔺High competition in the Bukovel hospitality market.
🔺Limited advertising budget ($200 per month).
🔺The need to generate inquiries within the first months of advertising.

✅ Conducted an audit of the existing advertising efforts, analyzed competitors, and researched the hospitality market in Bukovel.
✅ Developed a structured advertising strategy with clearly defined offers.
✅ Created and tested multiple audience segments based on interests and behavior.
✅ Launched ads with objectives: "Instagram Profile Visits" and "Messages in Direct," with the latter showing the best performance.
✅ After three months, we built a strong audience of engaged users and launched retargeting campaigns to maximize conversion.

Budget: $1,095
Cost per Inquiry: $1.11 (818 messages received)
Reach: 107,000

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