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About the Project:
Niche:AI-powered fintech platform
Promotion Region:Worldwide
Term:September 2023 - January 2024
This project involved building a performance marketing system from scratch for a global AI-powered fintech platform. Starting with zero infrastructure, we created the full digital advertising ecosystem — from Business Manager setup to communication strategy and ad campaign optimization. Thanks to clear messaging and structured creative direction, the project quickly achieved strong performance metrics and scalable growth.
Client Objectives
● Launch the brand and begin lead/user acquisition● Build a solid advertising and analytics infrastructure● Optimize campaigns for high CTR and low CPA
Challenges
● No existing Meta infrastructure: no page, account, or tracking in place● Need to create communication and visual identity from scratch● No baseline data to build on — everything had to be tested and optimized live
Solutions
Strategic Setup from Zero:Created and configured Business Manager, ad account, Facebook page.Set up Meta Pixel and events tracking to ensure full data flow from site to platform.
Creative & Communication Foundation:Developed a comprehensive communication strategy tailored to fintech and AI audiences.Delivered briefs for designers and copywriters with clear references and tone of voice.
Campaign Structure & Optimization:Built campaigns covering awareness, acquisition, and conversion stages.Actively monitored and optimized based on early performance signals.
Results
CTR increased from 3% to 13% — a 4x improvement.CPA dropped from $21 to $8 — 3x more cost-efficient.Conversion Rate (CR) increased by 4x.
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