About the Project:
Niche:Women’s Fashion Brand
Promotion Region:EU & Ireland
Term:2021 - now
This campaign focused on scaling an e-commerce women’s fashion brand across the EU market, starting with Ireland and expanding into Northern Ireland. When we received the account, it lacked campaign structure and had poor data transmission, which limited purchase volume. Our goal was to increase purchases, achieve a ROAS of 6, and then scale across regions.
Client Objectives
● Increase the number of purchases.● Achieve and sustain ROAS of 6!● Expand operations to Northern Ireland while maintaining efficiency.
Challenges
● Unstructured advertising account and campaigns.● Poor-quality data transmission and tracking.● No creative strategy or guidelines for content production.
Solutions
Optimization & Data Setup:Improved data tracking and optimized campaign setup.Configured product catalogs and product sets for dynamic ads.
Creative Strategy:Developed a creative strategy and prepared briefs for the client to produce ad-ready content.
Campaign Launch & Optimization:Launched a mix of manually optimized campaigns and AI-driven campaigns.Monitored early performance, applied optimizations, and reached the target ROAS of 6.
Scaling:Once results stabilized, scaled campaigns to Northern Ireland, maintaining performance benchmarks.
Results
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