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About the Project:
Niche:Custom Curtains & Interior Atelier
Promotion Region:Kyiv (Ukraine)
Term:November 2024 - now
This campaign focused on generating local leads for a boutique atelier specializing in custom curtains and interior decor pieces. The business operates exclusively in Kyiv and surrounding regions. The campaign had to overcome a number of challenges typical for small, private businesses: a limited budget, lack of a website, and almost no social media presence at launch. Despite these obstacles, the campaign successfully delivered steady lead flow by leveraging hyper-local targeting and trust-building communication.
Client Objectives
● Generate a steady stream of qualified leads for custom interior services● Work within a very limited budget● Build the foundation for long-term visibility on social platforms
Challenges
● Limited Budget: As a small business, the client needed results with very lean ad spend.● No Website: All lead capture had to be done via direct messages or calls.● Raw Social Media: The Instagram and Facebook pages were newly created and lacked content or followers.
Solutions
Hyper-Local Targeting:
Focused on Kyiv and suburban areas with interest-based targeting (interior design, renovations, home improvement).
Trust-Building Communication:
Used a warm, personalized tone in ads to convey the handmade nature and craftsmanship of the work. Emphasized local business support.
Visuals & Social Proof:
Quickly created basic visual content using real photos from previous projects. Used testimonials and workshop videos to build credibility.
Lead Capture Simplicity:
Optimized ads for calls and direct messages to eliminate friction. Provided quick response handling via Instagram and Facebook DMs.
Results
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