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About the Project:
Niche:medical clinic
Promotion Region:USA - San Antonio and Boerne
Term:October – November 2024
Our client is a medical clinic specializing in urogynecology for women in San Antonio and Boerne. The clinic focuses on diagnosing and treating pelvic disorders, offering modern solutions such as minimally invasive procedures and robotic surgery.
The main goal was to increase the number of leads while keeping the cost per lead below $50.
Client goals:
Challenges
🔸 Increase the number of leads.
🔸 Keep the cost of a lead no higher than $50.
🔺 Advertising restrictions: Strict requirements for advertising medical services required careful campaign setup to comply with platform policies.
🔺 High competition: Targeted regions were characterized by a large number of competitors in the same medical niche.
Solution
✅ Keyword optimization:
We collected the most relevant keywords and constantly updated the list based on search terms that brought conversions.
We turned off keywords that were spending budget but not producing results.
✅ Working with the target audience:
We focused advertising on the age category that was most relevant to the clinic's services.
✅ Geographic segmentation:
We identified the most effective target regions and set up separate campaigns for each to maximize reach of the desired audience.
Results
✅ From October 14 to November 14:
Budget: $2,662
Number of conversions: 157
Conversion cost: $16.90
✅ We achieved the client's goal by providing high-quality leads at a significantly lower cost than was set.
🚀Further cooperation 🚀
We always continue to optimize advertising campaigns and look for opportunities to improve the results already achieved. For example, already in the period from 11/14 to 12/14, we managed to increase the number of conversions and reduce their cost compared to the previous period, without increasing costs. Statistics from the advertising cabinet from 11/14 to 12/14
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