Niche:Dental clinic

Promotion Region:Ukraine

Term:January 2022 - February 2025

We launched a targeted advertising campaign on Facebook and Instagram to promote a dental clinic in Ukraine. The main goal was to increase the number of applications while keeping their cost below $10.

● Expand brand reach and attract new patients.● Increase traffic to the clinic's Instagram account.● Generate a large number of applications at the optimal price.

🔺High competition in the field of dentistry in Ukraine.
🔺Identifying the most interested audience for dental services.
🔺Optimizing advertising creatives to attract potential customers.

✅ Conducted an audit of current advertising, competitor analysis, and research of the dental services market in Ukraine.
✅ Developed an advertising strategy with attractive offers.
✅ Created audiences for testing based on interests and behavior.
✅ Launched advertising with the goals: "Go to Instagram profile" and "Message in Direct". The second goal showed better results.
✅ During the year, a significant audience was formed that interacted with advertising, on the basis of which a "look-alike" audience was created for further advertising.
✅ Developed and tested more than 20 advertising creatives.
✅ Prepared weekly analytical reports.

Budget: $2,750
Cost per application: $2.83 (921 messages in Direct)
CTR: 2.72%
Total reach: 270,000

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