Niche:Beauty specialist

Promotion Region:Poland, Romania, France, and Ukraine

Term:February 2022 - March 2025

We ran a Meta Ads campaign for a beauty specialist targeting Russian-speaking women across Poland, Romania, France, and Ukraine. The goal was to attract new clients to two parallel service locations — Warsaw and Kharkiv — and later expand reach to Bucharest and Paris, while keeping Warsaw as the core market.

● Promote aesthetic services in multiple countries with a unified strategy.● Fill appointments in Warsaw and Kharkiv clinics.● Build local brand recognition and trust among Russian-speaking audiences abroad.● Drive potential clients to Direct Messages and profile visits for easier conversion.

🔺Multi-city and multi-country targeting with different client behaviors.
🔺Limited recognition in newly entered markets like Bucharest and Paris.
🔺Need to maintain ad relevance across different cultures while speaking to a narrow audience (Russian speakers).
🔺Managing performance across several countries within a moderate budget of $400/month.

✅ Audited previous ad campaigns and analyzed competitors in the Ukrainian and Polish beauty markets.
✅ Offered optimization recommendations for the client’s Instagram profile and content.
✅ Developed a tailored advertising strategy with service-specific offers for each market.
✅ Created multiple audiences based on beauty interests, behaviors, and language.
✅ Launched split campaigns with different objectives: “Instagram Profile Visits” and “Messages”. Direct Messages showed higher conversion.
✅ Prioritized Warsaw and Kharkiv in the first phase, followed by test launches in Bucharest and Paris.
✅ Provided weekly reporting and adjustments to improve ad efficiency.

Total Budget: $1,600
Ukrainian Leads: 58 messages at $5.16 per message
Reach: 50,000+ people across 4 countries

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