Niche:clothing store

Promotion Region:Ukraine

Term:September – December 2024

This Facebook and Instagram ad campaign was designed to increase sales for an online clothing store in Ukraine. The main goal was to scale sales while maintaining a strong return on ad spend (ROAS). Over six months, we implemented a data-driven approach that optimized audience targeting, creative strategies, and conversion tracking.

● Increase online sales through Facebook and Instagram ads.● Identify the most effective target audiences.● Optimize ad creatives to improve engagement and conversions.● Maintain a profitable ROAS of at least 2x.

● Highly competitive fashion market in Ukraine.● Need to identify and refine profitable audience segments.● Balancing ad budget growth with profitability.● Creating engaging ad creatives that resonate with the target audience.

Strategic Planning & Market Research:   Conducted a full audit of existing ad campaigns and analyzed competitors.   Researched market trends in online fashion sales in Ukraine. Targeting & Campaign Optimization:   Developed a structured advertising strategy, outlining key offers.   Created and tested multiple audiences based on interests and behaviors.   Launched conversion-focused and catalog sales campaigns.   After three months, built a high-intent retargeting audience of users who engaged with ads but hadn’t purchased.Creative Development & Performance Monitoring:   Designed and launched 70+ ad creatives (both images and videos).   Conducted A/B testing to refine the most effective ad variations.   Provided weekly performance reports for ongoing optimization.

Total Budget: $6,600
Purchases: 1,346
Cost Per Purchase: $4.91
Total Revenue: $17,725
Reach: 560,000 users
ROAS: 2.68x

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