Gold Buying & Precious Metals / Local Service CPA $2.73 → $1.56: Doubled Leads Without Increasing Budget
What We Did
Implemented full call tracking
Built the measurement foundation before touching campaigns. Integrated call tracking for all website calls, set up Click to Call mobile conversion tracking, and tracked Telegram button clicks as a separate conversion event. First time the client could see actual cost and volume of every contact type.
Killed Performance Max
After analyzing performance data, shut down all automated campaigns entirely. PMax was generating clicks but confirmed poor-quality leads by the sales team. Every dollar moved to controlled search campaigns where we governed exactly which queries triggered ads.
4-block campaign structure around real intent
Brand (full control over branded queries), Exact Intent (tight match for highest-intent searches), AI-Driven Search (smart campaigns for low-frequency long-tail queries), Scale Broad (broad match with strict negative keyword management for maximum market coverage).
Segmented by language
All campaigns duplicated across Uzbek and Russian with language-specific ad copy for each. This alone improved relevance scores and reduced wasted spend on mismatched queries in a bilingual market.
Dominated top of search
Consolidated budget and clean structure pushed priority campaigns to sustained top-of-page positioning — reaching 97% Top Impression Share, effectively removing competitors from the user's field of view for virtually every relevant query in the region.
The Results
Conversions nearly doubled while CPA dropped 43% — achieved without increasing the budget. The shift from automated to manual search wasn't just a tactical change; it was a structural one. Cleaner data fed better decisions, which fed better results.
The 97% Top Impression Share meant the client's brand appeared at the top of search for virtually every relevant query in the region. Competitors weren't just losing clicks — they were losing visibility.
Evidence
Results trend
Results comparison
We’ve been working together (Google and Meta ads) for several months now, and the results have been impressive — the number of clients has nearly doubled. Serg and his team are real pros in what they do — highly skilled, proactive, and focused on delivering growth. Definitely recommend working with them!
More Success Stories
From $5K to $25K/Month: Scaling a Sports Merchandise Store Without Killing ROAS
How we scaled a sports merchandise Shopify store from $5K to $25K/mo ad spend while maintaining 4x+ ROAS through feed segmentation and multi-channel expansion.
From Unstable ROAS to 15.74×: Rebuilding a Fashion Brand’s Meta Ads Over 4 Years
How we transformed a women’s fashion brand from unstable ROAS to 15.74× peak — while cutting ad budget by 55%. A 4-year Meta Ads partnership.
From Zero to 4× Conversion Rate: Building Meta Ads for an AI Fintech Startup
How we built a Meta Ads system from zero for an AI fintech startup — CTR 3%→13%, CPA $21→$8, conversion rate up 4×.
From 250% to 450%+ ROAS: Rebuilding Google Shopping for a 50K-SKU Auto Parts Store
How we nearly doubled ROAS for a 50K+ SKU auto parts store through feed optimization, margin-based bidding, and Server-Side Tracking.
From 250% to 797% ROAS: Rebuilding Google Shopping for a Board Games Store
How we achieved 797% ROAS for a board games store through campaign restructuring and Server-Side Tracking — up from 250% under a previous agency.
+30% YoY Sales on $170K Budget
How we scaled a SaaS Black Friday campaign to 430% ROAS with $177K budget on Google Ads — Search and Performance Max.