Managing a $170k monthly ad budget

430%

ROAS

+30%

sales

$177K

Campaign expenses

About the Project:

Niche:SaaS company

Promotion Region:Word Wide

Term:November – December 2024

We helped a SaaS company maximize sales during Black Friday, managing a $170k monthly ad budget. Using data-driven optimization, multi-channel strategies, and precise scaling, we achieved:
⬆️ ROAS growth from 250% to 430%.⬆️ 30% increase in Sales and ROAS compared to last year.
This case shows our expertise in scaling large budgets efficiently and delivering measurable results for SaaS businesses.

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The results of the Google Ads launch in November 2024:

 Client Objectives:

Challenges:

● Achieve significant ROAS growth.● Increase sales compared to the previous year.● Efficiently scale their large ad budget across multiple channels.

● Budget Scaling: Effectively managing a high-budget campaign while maintaining efficiency.● Multi-Channel Optimization: Ensuring performance consistency across various platforms.● Black Friday Competition: Standing out in a highly competitive period.

Solutions:

● Data-Driven Optimization:Used historical campaign data to identify high-performing channels and strategies.
● Multi-Channel Strategy:Implemented campaigns across key platforms, including Google Ads, Facebook, and LinkedIn, for maximum reach.
● Precision Scaling:Monitored performance daily to allocate budget dynamically toward the best-performing channels and ad sets. 

Results:

● ROAS Growth:Increased from 250% to 430% during the campaign.● Sales Boost:Achieved a 30% increase in sales and ROAS compared to Black Friday of the previous year.

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+30% YoY for SaaS

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900+ leads

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