Niche:hydraulics (B2B)

Promotion Region:USA & Europe

Term: February 2025 – now

Online store is a manufacturer of hydraulic cylinders, pumps, valves, power units, hose kits, and spare parts for repairs. The company specializes in custom solutions (single- and double-acting cylinders up to 8 inches in diameter), leveraging European technology and American standards.
Target audience - primarily B2B companies and organizations in the listed industries (e.g., engineers, procurement managers in construction, agriculture, etc.). Also includes retail customers (private equipment owners).

The results of the Google Ads launch

●  Increase sales (direct orders)●  Boost website traffic, and enhance brand awareness in target industries.● KPIs: increase conversions, achieve ROAS above 400%, reduce cost per conversion (CPA).

● High initial CPA ($73.19) due to competition in the hydraulics niche. ● Low CTR (1.82%) due to the narrow B2B audience and targeting complexity.● Seasonal demand fluctuations (e.g., conversion dip to 36.62 on Aug 4, 2025).

● Bid optimization: Reduced CPC from $1.47 (Feb 17, 2025) to $1.12 (Aug 18, 2025) by excluding irrelevant keywords and focusing on long-tail terms.● A/B testing of ads: Emphasizing 2-year warranty and customization increased CTR by 10% by July.● Retargeting via Performance Max: Campaigns for website visitors drove 20% of conversions.● Seasonal adjustments: Increased bids in June–July (agriculture peak), reduced in August.

● Key Metrics (Total for 26 weeks, Feb 17, 2025 – Aug 18, 2025):